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2025: A Year of Opportunity

by | Feb 19, 2025 | Sales

As we enter 2025, the hotel industry is poised for a relatively flat year when it comes to occupancy and much of the 1.8% increase in REVPAR will come from ADR (according to CoStar).  Hotels need to be ready to navigate a dynamic environment, full of both challenges and opportunities.

Taking the Driver’s Seat: Leading with Sales, Revenue, and Operations

Hotel operators, managers, and owners, have an this projected growth presents an exciting opportunity to take the driver’s seat in shaping the future of their business. The key to maximizing this growth lies in strategic alignment across three critical pillars: sales, revenue, and operations.

  • Sales: It’s essential to stay agile and responsive to changing customer preferences. Understanding market segments, refining sales tactics, and leveraging digital channels to attract the right guests can lead to improved booking and increased room revenue.
  • Revenue: In a competitive market, revenue management is more important than ever. The ability to adjust pricing dynamically, based on demand, competitor pricing, and other external factors, will allow hotels to drive ADR without sacrificing occupancy rates. The small growth in REVPAR indicates an opportunity to fine-tune these strategies and increase to profit margins.
  • Operations: Efficient operations are the backbone of profitability. Optimizing staffing, improving guest experiences, and utilizing technology to streamline processes are all vital steps to ensure that we meet guest expectations while maintaining cost control. A smooth and seamless operation can boost guest satisfaction, leading to repeat business and positive reviews.

Driving Top-Line Revenue and Profitability

Focusing on top-line revenue while maintaining operational efficiency will be key to profitability in 2025. In this environment, there is no room for complacency. It’s not just about managing revenue – it’s about driving growth. By focusing on innovation, staying attuned to market dynamics, and continuously enhancing guest experience, we can ensure 2025 is a year of sustained growth and success for our businesses. Let’s embrace the opportunities ahead and drive forward with purpose!

Some of Our Clients

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Proudly Serving Clients throughout US & Canada

Client Experiences

Patti Barker

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel.  The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover.  With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it.  The right rate, at the right time! We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales. Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need.  This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."

Vice President of Hospitality / Metropolitan Hospitality Management

Preena Patel

We have the pleasure of working with Gillis Sales, and couldn’t be happier with the results. Their expertise in the hospitality industry, combined with their innovative sales strategies, have delivered exceptional revenue growth for our property. I highly recommend Gillis Sales to any hotel looking to boost their sales and increase their bottom line. Their commitment to excellence and personalized approach make them a valuable partner in the competitive world of hotel sales.

Administrative Director / A-1 Hospitality

Irwin M. Prince

"The math is simple: Gillis equals heads-in-beds! The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years.  Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests.  Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."

President & COO / Realstar Hospitality

Perry Batke

“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”

CHA, General Manager / Denham Hospitality Organization

Hitesh Patel

“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”

President / Colorado Hospitality, Inc.

Contact Us for a Complimentary Sales Consultation

800.296.2962 | sales@gillissales.com

 

Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.

 




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