How to Jump the Queue and Stand Out
Getting in front of today’s buyers is even harder than ever. Call-back rates are below 1% and only 24% of sales emails even get opened (source: Hubspot). Your prospects are flooded with messages – and most of them sound the same.
So how do you rise above the noise?
You don’t beg for attention – you earn it.
Sellers who consistently land meetings aren’t the ones sending more emails. They’re the ones showing up with relevance, insight, and genuine value – the kind that’s tailored, thoughtful, and impossible to ignore.
Here are 3 strategies to help you jump the queue and stand out to your buyers:
- Be Relevant.
Generic messaging doesn’t cut it anymore. If your outreach could be sent it anyone, it will resonate with no one. Tailor your message to what matters to them – their role, industry, recent changes, or strategic initiatives.
- Lead with their priorities, not your pitch.
- Reference something timely: a product launch, funding round, or expansion project.
- Keep it short, specific, and use their language not, hotel speak.
- Do Your Homework.
Sellers at Gillis aren’t just persistent – they’re prepared. Do the digging that most won’t: review prospect’s websites, job postings, press coverage, and reviews. Understand their goals, challenges, and context. People notice when you’ve done your research. More importantly, they respond.
- Mention competitor activity or market shifts.
- Bring up internal initiatives or role-specific pressures.
- Use LinkedIn activity to tailor messaging (e.g., “I saw your post… here’s something that might help”).
- Show Up with More Value.
The fastest way to grab your prospect’s attention is to bring insight they don’t already have. Don’t pitch-slap – start a smarter conversation. Value builds trust and trust opens doors.
- Share industry benchmarks, added value, or trend analysis.
- Send a short, personalized video or voice note explaining how you can help.
- Meet them where they are at in their buying process and keep in touch as their needs evolve.
Today’s buyers don’t need more follow-ups – they need more relevance. If you want to jump the line and stand out, bring something worth stopping for – and for even more actionable strategies to elevate your sales game, grab a copy of Tammy’s “Room to Grow” and keep growing your impact.
