Company invests in people and technology to provide support to hotels during recovery resulting in $12 million in actual revenue for its clients in 2020

Gillis, a consulting, training and sales performance partner organization for hoteliers, announced today that key investments in its employees, training programs and technology resulted in $12 million in actual revenue for its clients while maintaining a 95 percent retention rate since the pandemic began. Its Dynamic Sales Solution (DSS) provides a full-service, turnkey virtual sales team that flexes to meet its clients’ relevant needs while actively pursuing sales opportunities on a local, regional and national level.

Today’s hotels are faced with many challenges. When it comes to sales, many hoteliers find they don’t have the time or budget to recruit, hire, train and manage a sales team while others are faced with training new sales teams to be effective in today’s rapidly changing market. Gillis’ DSS solves these challenges by providing a responsive, knowledgeable and scalable solution that is more affordable than building expertise within.

  • Turnkey solution with a sales focus –With a proven track record and sales expertise in the hospitality industry, Gillis is 100 percent focused on revenue generation. Turnkey sales teams, located across the U.S., are ready to start selling within four weeks at a fraction of the cost of a full-time salesperson. With proven results in actual revenue, its customers traditionally double their investments in six months.
  • Customer experience expert – Gillis invested heavily on retention by contracting Joey Coleman author of Never Lose a Customer Again and founder of the Design Symphony, a customer experience branding firm. They worked with Coleman for 12 weeks to define every step of the client journey and the customer experience process.
  • Building a sustainable sales strategy – Gillis DSS leverages a targeted approach and hospitality-focused sales teams to allow its customers to focus on what they do best, providing excellent service at the property level. This in turn removes the need to recruit, hire, train and manage a sales team. For those hotels that wish to maintain their sales staff, Gillis also provides consulting and training to provide effective sales practices for today’s buyer.

Tammy Gillis, CEO, Gillis, said: “My commitment in 2020 was to ensure Gillis not only survived but came back stronger. Therefore, I invested in our culture, training programs, technology and employees. During this time, we also adjusted our sales structure and created selling “pods” to provide additional support for our team and our clients. This strategy resulted in an unprecedented retention rate, not only of our clients but our employees as well.”

Joey Coleman, author of Never Lose a Customer Again said: “Many organizations claim to care about their clients. Few actually invest in a strategic and thoughtful process for delivering remarkable client experiences. Working with the Gillis Team was a highlight of 2020 as they took their already incredible commitment to clients and enhanced it. Everyone on the Gillis Team contributed to the effort and as such, it’s no surprise that they had record-setting retention for their customers and employees. If you enhance your customer experience, your employee experience improves. If you enhance your employee experience, your customer experience improves.”

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