YOUR SALES PERFORMANCE PARTNER
Gillis Sales Playbook
Some of Our Clients
Proudly Serving Clients throughout US & Canada
As a Management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel. The cost and time invested in attracting, training and retaining good sales people with the current job climate can be not only daunting but frustrating with turnover. With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it. The right rate, at the right time!
We have solved all of these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.
Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the bookers, agencies and fastest route to the business I need. Working with our team they take and convert leads, prospect the right clients and expedite what can be a long and drawn out process to quick revenues. This has become our most effective resource, and I am happy to say that I 100% recommend the Gillis solution to my colleagues who don't want to oversee and motivate a sales team!
Vice President of Hospitality, Metropolitan Hospitality Management
We have the pleasure of working with Gillis Sales, and couldn’t be happier with the results. Their expertise in the hospitality industry, combined with their innovative sales strategies, have delivered exceptional revenue growth for our property. I highly recommend Gillis Sales to any hotel looking to boost their sales and increase their bottom line. Their commitment to excellence and personalized approach make them a valuable partner in the competitive world of hotel sales.
Preena Patel - Preena Patel, Administrative Director, A-1 Hospitality
"The math is simple: Gillis equals heads-in-beds!
The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years. Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests. Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."
Irwin M. Prince - The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years. Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests. Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."
Irwin M. Prince, President & COO, Realstar Hospitality
“Before working with Gillis Consulting, the sales efforts were left to the responsibility of each hotel general manager. With daily and continuous competing priorities, our general managers were not always able to complete consistent efforts in prospecting for new business. Since introducing with Gillis, we have a consistent, full-time sales efforts! This pressure has been removed from our general managers giving them more time and energy to focus on continuing to run award winning properties and taking care of our team and our guests. The biggest benefit to partnering with Gillis is we do not have to manage our sales personal. In the event of vacations, turnover, as an example, Gillis ensures someone is available to our hotels to continue our sales efforts and cycle with no down time. We also don’t have to manage training, expense accounts, or reporting and software. We have recommended Gillis’ sales solution to three other hotels who since have also successfully joined the program.”
Tyson Ghostkeeper - Director of Operations, Mouallem Management Group
“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke - CHA, General Manager, Denham Hospitality Organization
“When we made the decision to lock arms with the Gillis Sales team, we were a relatively new property in a rural tertiary market. In the midst of an economic downturn, with limited ability to attract a qualified onsite sales manager, we decided to try this sales approach to increase our revenue. Once we found the right staff fit from the Gillis team we were able to experience greater success in sourcing out and securing business for the hotel. Some of the advantages of using Gillis has been the quality of skilled individuals that have been able to support our onsite sales team. I have greater confidence in knowing that sales efforts are happening and being executed in a professional manner and above all have appreciated the learning that has transpired because of this association. I would certainly recommend this program if you have experienced any of the challenges that we have. The management team is committed to ensuring the success of the program and have given our property the best that they have to offer.”
Jacquie Corkery - Owner/General Manager, Best Western Plus
“When we made the decision to give Gillis a try we were struggling, particularly with getting groups to stay at our hotel. However, since we teamed up with Gillis, we have not experienced any problems. We have been using Gillis for almost two years now and we have seen a huge impact on our business. It has been such a pleasure working with Gillis. I absolutely love our salesperson; we have a great connection. I know I can reach out to him anytime I need to, he knows my goals, where I need to go, what budget I must meet, and he works hard to help me meet them. No matter who we work with on the Gillis team, they are always understanding of what we are looking for and trying to achieve. They really work with our goals. I would absolutely recommend their sales support services. We came into the program willing to give it a try and see if we can get a return on our investment. We were able to get our ROI and then some, resulting in us making the decision to stay in the program. I am not sure how we did it so many years without Gillis.”
Nicki Moser - General Manager, Best Western Plus
“Before working with Gillis, we were not in a good situation. We were not able to respond to many of the leads that came through RFP, Nexus or hotel direct. As a result, we lost a lot of business. After we joined Gillis, they took charge of everything. They have helped us understand our market and obtain base business in terms of groups. This really helped us to be #1 in the market, which we will be closing the year as such. The Gillis sales support services are customized and tailored to the needs of hotels. We are a hotel that has a HIGH volume of direct leads, and we tailored the program for a lead only model. This has allowed me to focus my time in other areas, such as operations, yielding rates, better understanding my market, training and coaching my staff, and ensuring that our revenue is in line with our strategies and goals. I would recommend this program to anyone and everyone! It is very cost-effective. If I had to hire a Sales Manager to do the same work that Gillis does, it would have been at a much higher salary. In addition, we are receiving the same level of commitment and service from our Business Development Manager that we would from a Sales Manager.”
Vandana Kumari - General Manager, Best Western Plus
“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel - President, Colorado Hospitality, Inc.