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Gillis Sales Partners with the IHG Owners Association to Deliver Full-Service Turnkey Sales Program to Members

Gillis Sales Partners with the IHG Owners Association to Deliver Full-Service Turnkey Sales Program to Members

by | Feb 3, 2022

Association member pricing and value-added benefits designed to help solve the sales staffing crisis

DALLAS, Feb. 3, 2022 – Gillis Sales, a remote sales and training organization for hoteliers and a Platinum Allied Member of the IHG Owners Association (IHGOA) announced today a partnership with the Association that includes reduced pricing for members on the Gillis Dynamic Sales Solution (DSS), a full-service, turnkey remote sales program, as well as other resources to help hotel owners solve the ongoing sales staffing crisis.

The hotel industry is experiencing an unemployment rate that is three times higher than the workforce of the rest of the United States. Operational challenges of recruiting, hiring, training, and managing sales personnel continue to be an issue. Gillis provides solutions to address these challenges by providing hoteliers with a responsive, knowledgeable, and scalable solution that is more affordable than building expertise from within.

  • Dynamic Sales Solution (DSS) – The Gillis Sales Solution provides remote sales support that is 100 percent focused on revenue generation. In 2021, Gillis’ sales team generated $23M (8x ROI) across its client portfolio.
  • IHGOA membership offer –Association member discount pricing for the DSS program and value-added benefits will be provided to participating members. Additional benefits include a sales toolkit for the front desk to help capture incoming inquiries and group leads, a signed copy of the “Room to Grow” sales playbook, and access to Gillis articles, online training, and sales tools through the Association’s Member Center.
  • Gillis’ IHG® experience – Gillis’ staff has extensive IHG-brand expertise. The Gillis sales team is fully versed in Merlin, Meeting Broker, IHG RFP, and working with key account directors. IHG hotels account for 25 percent of the hotels Gillis supports in its portfolio (primarily Holiday Inn Express®, Holiday Inn® and Extended Stay brands).

Tammy Gillis, CEO, Gillis Sales, said: “IHG has been the fastest growing brand in the Gillis portfolio for the past two years, and it is such a pleasure to work with IHG-brand hotel owners to provide a much-needed service to help in their recovery. We are thrilled to build upon this great relationship and look forward to continuing to help solve the ongoing staffing crisis through this offer with IHGOA members.”

Kurt Furlong, partner at Genuine Hospitality and 2019 chair of the IHGOA, said: “With today’s competitive employee environment, using a third-party sales company is becoming much more of a necessity. Resources like these can help hotels stay focused on revenue and not be pulled into operations and other distractions. Additionally, with the high turnover rate all hotels are facing right now, using an outside sales partner like Gillis helps us keep a steady eye on our revenue goals without having to worry about gaps between hires.”

Nathan Polny, director, Partnerships and Member Programs at the IHGOA, said: “Gillis Sales has been a part of the Allied Member program for several years now, and each year we have seen the value of their program grow with our membership. Gillis’ business model has filled a need on many levels for our members. We are excited to be able to offer this discount program as another great membership benefit.”

About Gillis Sales

Gillis believes that sales is the lifeblood for all organizations. Its mission is to make sales accessible and achievable to all hotel owners with a focus on increasing sales revenue and building both short-term and long-term business at our clients’ properties. Its Dynamic Sales Solution (DSS) is a full-service, turnkey virtual sales team. DSS is an active solution that flexes to meet relevant needs and pursue emerging sales opportunities on a local, regional, and national level. This approach allows hotels to sell like a full-service property without having to spend like a full-service property. The company is a Choice Hotels qualified vendor, AAHOA member, and IHG Owners Association Allied Member. Further information about Gillis can be found at www.gillissales.com

About IHG Owners Association

The IHG Owners Association, originally established by Holiday Inn® founder Kemmons Wilson in 1955, was the first association of its kind in the hotel industry. The global organization currently represents the interests of more than 4,000 owners and operators of nearly 3,000 IHG® (InterContinental Hotels Group) properties around the world. The Association is a voice for its members and plays an integral role in communicating with IHG leadership on issues related to franchised hotel operations. The IHG family of brands includes Six Senses Hotels Resorts Spas, Regent® Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, Vignette™ Collection, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ hotels, Staybridge Suites®, Atwell Suites™ and Candlewood Suites®. For additional information, visit www.owners.org.

Some of Our Clients

Best Western- Hotels-and-ResortsChoice-HotelsIHGHiltonMarriottWhyndham-Hotel-GroupRadisson-Hotel-GroupBest-WesternBest-Western-PlusBest-Western-PremierAscend-Hotel-CollectionHoliday-Inn-ExpressHoliday-InnStaybridge-SuitesCandlewood-SuitesHampton-by-HiltonHomewood-Suites-by-HiltonFour-Points-by-SheratonFairfield-Inn-MarriottTowneplace-Suites-MarriottIHG-Owners-Association-Allied-Member

Proudly Serving Clients throughout US & Canada

Client Experiences

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel.  The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover.  With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it.  The right rate, at the right time!

We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.

Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need.  This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."
Patti Barker -

Vice President of Hospitality, Metropolitan Hospitality Management
We have the pleasure of working with Gillis Sales, and couldn’t be happier with the results. Their expertise in the hospitality industry, combined with their innovative sales strategies, have delivered exceptional revenue growth for our property. I highly recommend Gillis Sales to any hotel looking to boost their sales and increase their bottom line. Their commitment to excellence and personalized approach make them a valuable partner in the competitive world of hotel sales.
Preena Patel -

Preena Patel, Administrative Director,  A-1 Hospitality
"The math is simple: Gillis equals heads-in-beds!

The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years.  Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests.  Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."
Irwin M. Prince -

Irwin M. Prince, President & COO, Realstar Hospitality
“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke -

CHA, General Manager, Denham Hospitality Organization
“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel -

President, Colorado Hospitality, Inc.

Contact Us for a Complimentary Sales Consultation

800.296.2962 | sales@gillissales.com

 

Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.

 




    DYNAMIC SALES SOLUTION

    CURRENT CHALLENGES

    OPERATING WITHOUT A PROPERTY LEVEL SALES PERSONINCREASED COMPETITION IN YOUR MARKETTOO RELIANT ON OTA'S TO PROVIDE BASE BUSINESSDIFFICULTY FINDING QUALIFIED SALES PROFESSIONALS TO HIRE