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The Impact of the Informed Buyer on the Sales Role

The Impact of the Informed Buyer on the Sales Role

According to Daniel Pink, bestselling author of “To Sell is Human,” sales has changed more in the past 10 years than the previous 100. Technology and the availability of information is driving this change and sales people are no longer the gatekeeper of information about their product or service. Buyers are more informed than ever […]

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