Gillis Sales Reports $23M in Actual Revenue for Hospitality Clients in 2021, Increases New Business by 40 Percent

Remote sales and training become key priorities as hotels address today’s labor shortage

DALLAS, March 16, 2022 – Gillis Sales, a remote sales and training organization for hoteliers, reported today that it generated $23M in actual revenue for its client base in 2021 while increasing its client base by 40 percent since the beginning of the pandemic. These numbers indicate that hotels are seeing the benefits of investing in sales to increase profitability as travel resumes.

Even as the labor shortage continues, leisure and corporate travel are increasing. To keep up with demand, Gillis is seeing an increase in business as hoteliers turn to remote sales solutions to alleviate the struggle in finding and keeping qualified salespeople.

  • Hoteliers signal confidence in business returning – A 40 percent increase in new business in 2021 suggests that hoteliers are feeling confident the worst is behind them and it’s time to invest in top line revenue to capture business as travel resumes.
  • Seamless sales dynamic – Gillis provides its customers with tenured salespeople who bring more than 18 years of hospitality sales experience, alleviating the need to recruit and interview sales candidates, manage sales personnel, and invest in expensive CRM infrastructure and sales tools.
  • Hoteliers are turning to remote sales solutions – The Gillis Dynamic Sales Solution provides remote sales support that is 100 percent focused on revenue generation. In 2021, Gillis’ sales team generated nearly $23M (8x ROI) across its client portfolio.

Tammy Gillis, CEO, Gillis Sales, said: “I couldn’t be more proud of our team over the past two years. Their dedication to our clients, their extensive experience, and their commitment to success have directly contributed to the success of our clients. These qualities have resulted in the ongoing growth we have seen as hoteliers re-evaluate their sales options.  I am grateful to our clients who have worked with us through these challenging times and trusted us with their investment in sales.”

About Gillis Sales

Gillis believes that sales is the lifeblood for all organizations. Its mission is to make sales accessible and achievable to all hotel owners with a focus on increasing sales revenue and building both short-term and long-term business at our clients’ properties. Its Dynamic Sales Solution (DSS) is a full-service, turnkey virtual sales team. DSS is an active solution that flexes to meet relevant needs and pursue emerging sales opportunities on a local, regional, and national level. This approach allows hotels to sell like a full-service property without having to spend like a full-service property. The company is a Platinum Allied member of IHG Owners Association , AAHOA allied member, and a qualified vendor with Choice Hotels Canada.  Further information about Gillis can be found at www.gillissales.com

Some of Our Clients

Proudly Serving Clients throughout US & Canada

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel.  The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover.  With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it.  The right rate, at the right time!

We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.

Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need.  This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."
Patti Barker -

Vice President of Hospitality, Metropolitan Hospitality Management

We have the pleasure of working with Gillis Sales, and couldn’t be happier with the results. Their expertise in the hospitality industry, combined with their innovative sales strategies, have delivered exceptional revenue growth for our property. I highly recommend Gillis Sales to any hotel looking to boost their sales and increase their bottom line. Their commitment to excellence and personalized approach make them a valuable partner in the competitive world of hotel sales.
Preena Patel -

Preena Patel, Administrative Director,  A-1 Hospitality

"The math is simple: Gillis equals heads-in-beds!

The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years.  Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests.  Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."
Irwin M. Prince -

Irwin M. Prince, President & COO, Realstar Hospitality

“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke -

CHA, General Manager, Denham Hospitality Organization

“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel -

President, Colorado Hospitality, Inc.

Contact Us for a Complimentary Sales Consultation

800.296.2962 | sales@gillissales.com

 

Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.

 




    DYNAMIC SALES SOLUTION

    CURRENT CHALLENGES

    OPERATING WITHOUT A PROPERTY LEVEL SALES PERSONINCREASED COMPETITION IN YOUR MARKETTOO RELIANT ON OTA'S TO PROVIDE BASE BUSINESSDIFFICULTY FINDING QUALIFIED SALES PROFESSIONALS TO HIRE