Cultivating a culture of selling.

Gillis Sales Reports $23M in Actual Revenue for Hospitality Clients in 2021, Increases New Business by 40 Percent

by | Mar 17, 2022

Remote sales and training become key priorities as hotels address today’s labor shortage

DALLAS, March 16, 2022 – Gillis Sales, a remote sales and training organization for hoteliers, reported today that it generated $23M in actual revenue for its client base in 2021 while increasing its client base by 40 percent since the beginning of the pandemic. These numbers indicate that hotels are seeing the benefits of investing in sales to increase profitability as travel resumes.

Even as the labor shortage continues, leisure and corporate travel are increasing. To keep up with demand, Gillis is seeing an increase in business as hoteliers turn to remote sales solutions to alleviate the struggle in finding and keeping qualified salespeople.

  • Hoteliers signal confidence in business returning – A 40 percent increase in new business in 2021 suggests that hoteliers are feeling confident the worst is behind them and it’s time to invest in top line revenue to capture business as travel resumes.
  • Seamless sales dynamic – Gillis provides its customers with tenured salespeople who bring more than 18 years of hospitality sales experience, alleviating the need to recruit and interview sales candidates, manage sales personnel, and invest in expensive CRM infrastructure and sales tools.
  • Hoteliers are turning to remote sales solutions – The Gillis Dynamic Sales Solution provides remote sales support that is 100 percent focused on revenue generation. In 2021, Gillis’ sales team generated nearly $23M (8x ROI) across its client portfolio.

Tammy Gillis, CEO, Gillis Sales, said: “I couldn’t be more proud of our team over the past two years. Their dedication to our clients, their extensive experience, and their commitment to success have directly contributed to the success of our clients. These qualities have resulted in the ongoing growth we have seen as hoteliers re-evaluate their sales options.  I am grateful to our clients who have worked with us through these challenging times and trusted us with their investment in sales.”

About Gillis Sales

Gillis believes that sales is the lifeblood for all organizations. Its mission is to make sales accessible and achievable to all hotel owners with a focus on increasing sales revenue and building both short-term and long-term business at our clients’ properties. Its Dynamic Sales Solution (DSS) is a full-service, turnkey virtual sales team. DSS is an active solution that flexes to meet relevant needs and pursue emerging sales opportunities on a local, regional, and national level. This approach allows hotels to sell like a full-service property without having to spend like a full-service property. The company is a Platinum Allied member of IHG Owners Association , AAHOA allied member, and a qualified vendor with Choice Hotels Canada.  Further information about Gillis can be found at www.gillissales.com

Some of Our Clients

Best Western- Hotels-and-ResortsChoice-HotelsIHGHiltonMarriottWhyndham-Hotel-GroupRadisson-Hotel-GroupBest-WesternBest-Western-PlusBest-Western-PremierAscend-Hotel-CollectionHoliday-Inn-ExpressHoliday-InnStaybridge-SuitesCandlewood-SuitesHampton-by-HiltonHomewood-Suites-by-HiltonFour-Points-by-SheratonFairfield-Inn-MarriottTowneplace-Suites-MarriottIHG-Owners-Association-Allied-Member

Proudly Serving Clients throughout US & Canada

Client Experiences

“Before working with Gillis Consulting, the sales efforts were left to the responsibility of each hotel general manager. With daily and continuous competing priorities, our general managers were not always able to complete consistent efforts in prospecting for new business. Since introducing with Gillis, we have a consistent, full-time sales efforts! This pressure has been removed from our general managers giving them more time and energy to focus on continuing to run award winning properties and taking care of our team and our guests. The biggest benefit to partnering with Gillis is we do not have to manage our sales personal. In the event of vacations, turnover, as an example, Gillis ensures someone is available to our hotels to continue our sales efforts and cycle with no down time. We also don’t have to manage training, expense accounts, or reporting and software. We have recommended Gillis’ sales solution to three other hotels who since have also successfully joined the program.”
Tyson Ghostkeeper -

Director of Operations, Mouallem Management Group
“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke -

CHA, General Manager, Denham Hospitality Organization
“When we made the decision to lock arms with the Gillis Sales team, we were a relatively new property in a rural tertiary market. In the midst of an economic downturn, with limited ability to attract a qualified onsite sales manager, we decided to try this sales approach to increase our revenue. Once we found the right staff fit from the Gillis team we were able to experience greater success in sourcing out and securing business for the hotel. Some of the advantages of using Gillis has been the quality of skilled individuals that have been able to support our onsite sales team. I have greater confidence in knowing that sales efforts are happening and being executed in a professional manner and above all have appreciated the learning that has transpired because of this association. I would certainly recommend this program if you have experienced any of the challenges that we have. The management team is committed to ensuring the success of the program and have given our property the best that they have to offer.”
Jacquie Corkery -

Owner/General Manager, Best Western Plus
“When we made the decision to give Gillis a try we were struggling, particularly with getting groups to stay at our hotel. However, since we teamed up with Gillis, we have not experienced any problems. We have been using Gillis for almost two years now and we have seen a huge impact on our business. It has been such a pleasure working with Gillis. I absolutely love our salesperson; we have a great connection. I know I can reach out to him anytime I need to, he knows my goals, where I need to go, what budget I must meet, and he works hard to help me meet them. No matter who we work with on the Gillis team, they are always understanding of what we are looking for and trying to achieve. They really work with our goals. I would absolutely recommend their sales support services. We came into the program willing to give it a try and see if we can get a return on our investment. We were able to get our ROI and then some, resulting in us making the decision to stay in the program. I am not sure how we did it so many years without Gillis.”
Nicki Moser -

General Manager, Best Western Plus
“Before working with Gillis, we were not in a good situation. We were not able to respond to many of the leads that came through RFP, Nexus or hotel direct.  As a result, we lost a lot of business. After we joined Gillis, they took charge of everything. They have helped us understand our market and obtain base business in terms of groups. This really helped us to be #1 in the market, which we will be closing the year as such. The Gillis sales support services are customized and tailored to the needs of hotels. We are a hotel that has a HIGH volume of direct leads, and we tailored the program for a lead only model. This has allowed me to focus my time in other areas, such as operations, yielding rates, better understanding my market, training and coaching my staff, and ensuring that our revenue is in line with our strategies and goals. I would recommend this program to anyone and everyone! It is very cost-effective. If I had to hire a Sales Manager to do the same work that Gillis does, it would have been at a much higher salary. In addition, we are receiving the same level of commitment and service from our Business Development Manager that we would from a Sales Manager.”
Vandana Kumari -

General Manager, Best Western Plus
“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel -

President, Colorado Hospitality, Inc.

Contact Us for a Complimentary Sales Consultation

800.296.2962 | sales@gillissales.com

 

Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.

 




    DYNAMIC SALES SOLUTION

    CURRENT CHALLENGES

    OPERATING WITHOUT A PROPERTY LEVEL SALES PERSONINCREASED COMPETITION IN YOUR MARKETTOO RELIANT ON OTA'S TO PROVIDE BASE BUSINESSDIFFICULTY FINDING QUALIFIED SALES PROFESSIONALS TO HIRE