“Room to Grow” – A Modern Day Sales Blueprint Provides Tangible Insights to Find and Keep Good Salespeople in Hospitality

CEO Tammy Gillis brings to market a book that provides the hotel industry with strategic, actionable suggestions to help elevate sales in the hospitality industry

Gillis, a consulting, training and sales performance organization for hoteliers, announced today the launch of a new book entitled, “Room to Grow – Not Leaving Sales to Chance.” After 28 years of working in the industry, Gillis founder and CEO, Tammy Gillis, saw the need to re-invigorate sales by authoring a strategic, thoughtful, business-focused and actionable primer to help hoteliers meet revenue goals regardless of the economic environment by not leaving sales to chance. Download a copy of the book here: https://gillissales.com/room-to-grow/

The book was specifically written for hoteliers and management companies that have struggled with finding and keeping good salespeople. “Room to Grow” is dedicated to elevating the sales function at a time when the industry needs it most.

  • Beyond the fundamentals – “Room to Grow” covers important sales fundamentals such as the art and science of sales, processes, systems and tactics that are missing across the industry when salespeople are onboarded and trained. It also re-iterates that while today’s digital tools can help hoteliers work smarter and appear more tech-savvy, everyone ­­— from the front desk clerk to the general manager — needs to be more fluent and proactive when it comes to sales.
  • Sales is a viable, respected career choice – The book shines a light on sales as a viable, respected career, however, it also calls out the need to shift the mindset for how people approach selling, and highlights the tactics needed to properly set them up for success. Doing so will attract good people back to the industry, increase engagement, and reduce traditionally high turnover rates.
  • Unique insights from an industry sales expert – Tammy Gillis is a sales performance expert, CEO and founder of Gillis, as well as a professional speaker. As a visionary, innovator and trainer, she provides a practical and genuine approach and she has presented and led workshops for Best Western Hotels and Resorts, Choice Hotels International, GBTA, Hotel Association of Canada (HAC), AAHOA and Coast Hotels.

Rachel Humphrey EVP and COO, AAHOA, said: “Coming out of the devastating impacts of COVID-19 on the hotel industry, Room to Grow is a must-read for every hotelier who wants to ensure their sales team not only has the right skill set but, even more importantly, the right mindset to thrive.”

Jill Konrath author of SNAP Selling and More Sales, Less Time, said: “Don’t leave sales to chance! Room to Grow is filled with tons of rock-solid strategies and practical advice.”

Brian Leon president, Choice Hotels Canada, said: “Room to Grow is a great read! Tammy Gillis provides a balanced combination of valuable high-level strategic advice paired with practical, executable tactics. The timing couldn’t be better, given the opportunities (and, of course, challenges) ahead, as we emerge from the pandemic. This book is equally important for GMs, owners, brand leaders, and non-sales hotel team members.”

Irwin Prince president and COO, Realstar Hospitality, said: “Required reading for hotel owners, managers, and sales associates!”

Tammy Gillis, CEO, Gillis, said: “I’ve had an incredible 28-year career in hospitality sales. Combined with what I’ve experienced in building a sales organization with a mission to make sales accessible and achievable to all hotel owners, I saw a need in the industry for a concise guide to help elevate the sales role in hospitality. I believe sales should be viewed as a critical component in the success of any hotel, brand, or management company. It’s time that the sales function is understood beyond its practical role and is thought about all the time, not just when bookings decline. Sales needs to be part of the overall business (or commercial) strategy. The right people need to understand it, support it, and see themselves as part of it. We really can change how we show up, one person and one organization at a time.”

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Some of Our Clients

Proudly Serving Clients throughout US & Canada

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel.  The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover.  With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it.  The right rate, at the right time!

We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.

Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need.  This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."
Patti Barker -

Vice President of Hospitality, Metropolitan Hospitality Management

We have the pleasure of working with Gillis Sales, and couldn’t be happier with the results. Their expertise in the hospitality industry, combined with their innovative sales strategies, have delivered exceptional revenue growth for our property. I highly recommend Gillis Sales to any hotel looking to boost their sales and increase their bottom line. Their commitment to excellence and personalized approach make them a valuable partner in the competitive world of hotel sales.
Preena Patel -

Preena Patel, Administrative Director,  A-1 Hospitality

"The math is simple: Gillis equals heads-in-beds!

The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years.  Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests.  Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."
Irwin M. Prince -

Irwin M. Prince, President & COO, Realstar Hospitality

“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke -

CHA, General Manager, Denham Hospitality Organization

“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel -

President, Colorado Hospitality, Inc.

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800.296.2962 | sales@gillissales.com


Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.