“Room to Grow” – A Modern Day Sales Blueprint Provides Tangible Insights to Find and Keep Good Salespeople in Hospitality

CEO Tammy Gillis brings to market a book that provides the hotel industry with strategic, actionable suggestions to help elevate sales in the hospitality industry

Gillis, a consulting, training and sales performance organization for hoteliers, announced today the launch of a new book entitled, “Room to Grow – Not Leaving Sales to Chance.” After 28 years of working in the industry, Gillis founder and CEO, Tammy Gillis, saw the need to re-invigorate sales by authoring a strategic, thoughtful, business-focused and actionable primer to help hoteliers meet revenue goals regardless of the economic environment by not leaving sales to chance. Download a copy of the book here: https://gillissales.com/room-to-grow/

The book was specifically written for hoteliers and management companies that have struggled with finding and keeping good salespeople. “Room to Grow” is dedicated to elevating the sales function at a time when the industry needs it most.

  • Beyond the fundamentals – “Room to Grow” covers important sales fundamentals such as the art and science of sales, processes, systems and tactics that are missing across the industry when salespeople are onboarded and trained. It also re-iterates that while today’s digital tools can help hoteliers work smarter and appear more tech-savvy, everyone ­­— from the front desk clerk to the general manager — needs to be more fluent and proactive when it comes to sales.
  • Sales is a viable, respected career choice – The book shines a light on sales as a viable, respected career, however, it also calls out the need to shift the mindset for how people approach selling, and highlights the tactics needed to properly set them up for success. Doing so will attract good people back to the industry, increase engagement, and reduce traditionally high turnover rates.
  • Unique insights from an industry sales expert – Tammy Gillis is a sales performance expert, CEO and founder of Gillis, as well as a professional speaker. As a visionary, innovator and trainer, she provides a practical and genuine approach and she has presented and led workshops for Best Western Hotels and Resorts, Choice Hotels International, GBTA, Hotel Association of Canada (HAC), AAHOA and Coast Hotels.

Rachel Humphrey EVP and COO, AAHOA, said: “Coming out of the devastating impacts of COVID-19 on the hotel industry, Room to Grow is a must-read for every hotelier who wants to ensure their sales team not only has the right skill set but, even more importantly, the right mindset to thrive.”

Jill Konrath author of SNAP Selling and More Sales, Less Time, said: “Don’t leave sales to chance! Room to Grow is filled with tons of rock-solid strategies and practical advice.”

Brian Leon president, Choice Hotels Canada, said: “Room to Grow is a great read! Tammy Gillis provides a balanced combination of valuable high-level strategic advice paired with practical, executable tactics. The timing couldn’t be better, given the opportunities (and, of course, challenges) ahead, as we emerge from the pandemic. This book is equally important for GMs, owners, brand leaders, and non-sales hotel team members.”

Irwin Prince president and COO, Realstar Hospitality, said: “Required reading for hotel owners, managers, and sales associates!”

Tammy Gillis, CEO, Gillis, said: “I’ve had an incredible 28-year career in hospitality sales. Combined with what I’ve experienced in building a sales organization with a mission to make sales accessible and achievable to all hotel owners, I saw a need in the industry for a concise guide to help elevate the sales role in hospitality. I believe sales should be viewed as a critical component in the success of any hotel, brand, or management company. It’s time that the sales function is understood beyond its practical role and is thought about all the time, not just when bookings decline. Sales needs to be part of the overall business (or commercial) strategy. The right people need to understand it, support it, and see themselves as part of it. We really can change how we show up, one person and one organization at a time.”

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Some of Our Clients

Proudly Serving Clients throughout US & Canada

“Before working with Gillis Consulting, the sales efforts were left to the responsibility of each hotel general manager. With daily and continuous competing priorities, our general managers were not always able to complete consistent efforts in prospecting for new business. Since introducing with Gillis, we have a consistent, full-time sales efforts! This pressure has been removed from our general managers giving them more time and energy to focus on continuing to run award winning properties and taking care of our team and our guests. The biggest benefit to partnering with Gillis is we do not have to manage our sales personal. In the event of vacations, turnover, as an example, Gillis ensures someone is available to our hotels to continue our sales efforts and cycle with no down time. We also don’t have to manage training, expense accounts, or reporting and software. We have recommended Gillis’ sales solution to three other hotels who since have also successfully joined the program.”
Tyson Ghostkeeper -

Director of Operations, Mouallem Management Group

“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke -

CHA, General Manager, Denham Hospitality Organization

“When we made the decision to lock arms with the Gillis Sales team, we were a relatively new property in a rural tertiary market. In the midst of an economic downturn, with limited ability to attract a qualified onsite sales manager, we decided to try this sales approach to increase our revenue. Once we found the right staff fit from the Gillis team we were able to experience greater success in sourcing out and securing business for the hotel. Some of the advantages of using Gillis has been the quality of skilled individuals that have been able to support our onsite sales team. I have greater confidence in knowing that sales efforts are happening and being executed in a professional manner and above all have appreciated the learning that has transpired because of this association. I would certainly recommend this program if you have experienced any of the challenges that we have. The management team is committed to ensuring the success of the program and have given our property the best that they have to offer.”
Jacquie Corkery -

Owner/General Manager, Best Western Plus

“When we made the decision to give Gillis a try we were struggling, particularly with getting groups to stay at our hotel. However, since we teamed up with Gillis, we have not experienced any problems. We have been using Gillis for almost two years now and we have seen a huge impact on our business. It has been such a pleasure working with Gillis. I absolutely love our salesperson; we have a great connection. I know I can reach out to him anytime I need to, he knows my goals, where I need to go, what budget I must meet, and he works hard to help me meet them. No matter who we work with on the Gillis team, they are always understanding of what we are looking for and trying to achieve. They really work with our goals. I would absolutely recommend their sales support services. We came into the program willing to give it a try and see if we can get a return on our investment. We were able to get our ROI and then some, resulting in us making the decision to stay in the program. I am not sure how we did it so many years without Gillis.”
Nicki Moser -

General Manager, Best Western Plus

“Before working with Gillis, we were not in a good situation. We were not able to respond to many of the leads that came through RFP, Nexus or hotel direct.  As a result, we lost a lot of business. After we joined Gillis, they took charge of everything. They have helped us understand our market and obtain base business in terms of groups. This really helped us to be #1 in the market, which we will be closing the year as such. The Gillis sales support services are customized and tailored to the needs of hotels. We are a hotel that has a HIGH volume of direct leads, and we tailored the program for a lead only model. This has allowed me to focus my time in other areas, such as operations, yielding rates, better understanding my market, training and coaching my staff, and ensuring that our revenue is in line with our strategies and goals. I would recommend this program to anyone and everyone! It is very cost-effective. If I had to hire a Sales Manager to do the same work that Gillis does, it would have been at a much higher salary. In addition, we are receiving the same level of commitment and service from our Business Development Manager that we would from a Sales Manager.”
Vandana Kumari -

General Manager, Best Western Plus

“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel -

President, Colorado Hospitality, Inc.

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Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.