Are you Pitch Slapping Your Clients? Two easy steps to Relevant Business Conversations that Convert.

Are you having sales conversations or business conversations?

There is a massive gap between what clients are expecting and what salespeople are delivering. We need to bridge this gap so we can start having relevant business conversations.

Salespeople today are getting lost in the clutter of information and trying to manage their day-to-day tasks.

While at the same time, our clients have leapfrogged ahead of us and are savvier than ever before.

Even though clients are more informed, they still need salespeople. However, they need them in a more relevant way.

Here are two simple steps to follow that will help you have a  positive business conversation that will set you up for success.

#1: Understanding Your Audience

When we train salespeople, we have them focus on preparing to have a good conversation. This involves shifting your mindset and thinking from your perspective as the salesperson, to the perspective of your customer.

To help shape the content and context for your next conversation, ask yourself the following 4 questions:

  1. Who am I speaking with? What is their level of authority?
  2. What are their pain points as it relates to their travel program?
  3. What are some questions/objections they may have for you?
  4. What problems does your solution help them solve?

#2: Develop Your PPP – Purpose, Plan, Payoff

Before going into a meeting, be prepared to open the meeting in the following way:

  • Purpose: Why am I here today?
  • Plan: What is going to take place during the meeting?
  • Payoff: How the client will benefit from our time together?

By clearly articulating your purpose, plan, and payoff you will set yourself up for success as it will demonstrate you have done your homework, are knowledgeable about the prospective client and care about how you can provide direct value to that client.

For a more in-depth look at this topic, listen to the Gillis Sales Podcast episode: Stop Pitch Slapping Your Clients.

Sales is the life blood of your organization. No business has ever succeeded without sales. Knowing where to start can be overwhelming. The good news is, we can teach you how to do it OR we can do it for you. Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively. Interested to learn how this applies to your specific hotel? Contact us for a complimentary sales consultation: https://gillissales.com/contact/

Some of Our Clients

Proudly Serving Clients throughout US & Canada

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel.  The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover.  With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it.  The right rate, at the right time!

We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.

Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need.  This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."
Patti Barker -

Vice President of Hospitality, Metropolitan Hospitality Management

We have the pleasure of working with Gillis Sales, and couldn’t be happier with the results. Their expertise in the hospitality industry, combined with their innovative sales strategies, have delivered exceptional revenue growth for our property. I highly recommend Gillis Sales to any hotel looking to boost their sales and increase their bottom line. Their commitment to excellence and personalized approach make them a valuable partner in the competitive world of hotel sales.
Preena Patel -

Preena Patel, Administrative Director,  A-1 Hospitality

"The math is simple: Gillis equals heads-in-beds!

The sales pro's at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years.  Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests.  Gillis provides a best-in-class solution for hotels that don't have a dedicated, well-trained sales team."
Irwin M. Prince -

Irwin M. Prince, President & COO, Realstar Hospitality

“We had the good fortune of engaging Gillis after years of managing our sales effort inhouse. They came highly recommended through brand leadership and seasoned sales professionals – and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession. The Gillis team is well prepared, highly engaged and goal orientated. To this end, they have solidified accounts, delivered new bookings and helped to diversify our business drivers. As a result, they have earned the deep respect and trust of our organization. I would not hesitate to recommend Gillis for any organization that requires the highest levels of sales performance, execution and professionalism.”
Perry Batke -

CHA, General Manager, Denham Hospitality Organization

“Tammy Gillis and her organization have been nothing short of amazing! We have seen an approximate ROI of 10x at our BW PLUS hotel as well as a ROI of 4-5x at our BW hotel. The sales team is so dedicated, passionate and driven to deliver revenue to hotels. I just wish we started sooner with Gillis!”
Hitesh Patel -

President, Colorado Hospitality, Inc.

Contact Us for a Complimentary Sales Consultation

800.296.2962 | sales@gillissales.com

 

Sales is the life blood of your organization.

No business has ever succeeded without sales. Knowing where to start can be overwhelming.

The good news is, we can teach you how to do it OR we can do it for you.

Our services will help you sell more rooms, stand out and succeed in a competitive market, and train your staff to implement sales more effectively.

Interested to learn how this applies to you? Contact us for a complimentary consultation.

 




    DYNAMIC SALES SOLUTION

    CURRENT CHALLENGES

    OPERATING WITHOUT A PROPERTY LEVEL SALES PERSONINCREASED COMPETITION IN YOUR MARKETTOO RELIANT ON OTA'S TO PROVIDE BASE BUSINESSDIFFICULTY FINDING QUALIFIED SALES PROFESSIONALS TO HIRE